Most leadership teams don't feel like they're failing.  Strategy is discussed.  Priorities are agreed upon. Meetings end with alignment. People work hard.  And yet, over time, strategy stops governing what actually happens next.  What's happening isn't a collapse.  It's something quieter- and far more common.  It's the alignment breakdown.

Strategic drift rarely looks like failure. It looks like progress that doesn’t compound. Most companies don’t lose their edge in a single, dramatic moment. Instead, performance slowly decouples from effort. Teams stay busy. Initiatives keep launching. Capital keeps getting deployed. And yet—returns diminish.

This is strategic drift: the silent erosion between what the market now rewards and how leadership allocates attention, capital, and operating capacity.